A promotion calendar you can hand to the booth lead
Trade fair promotion planning is a schedule as much as a creative brief. Below is the rhythm we typically build for exhibitors working Bangkok and regional venues.
-
6–8 weeks before
Objectives & offer lock
Agree visitor targets, hero offer, and what “success” means for sales versus brand. Workshop available as a half-day brief in Prawet.
-
4–5 weeks before
Visitor flow & narrative
Map aisle edge, dwell zones, and exit path. Place claims and demos so the booth reads in sixty seconds.
-
3 weeks before
Material list & print
Finalize banners, counter cards, invitations, and spares. Send specs to Bangkok printers with bleed and safe zones.
-
1 week before
Staff day sheets
Publish hour-by-hour beats for opening day and mid-fair afternoons — who owns demos, restocks, and appointment blocks.
-
Show days
Activation rhythm
Execute micro-activations, rotate messaging if needed, and keep leave-behinds stocked without inventing urgency tactics.
-
Week after
Follow-up pack
Align thank-you notes and next-step offers with the same narrative used on the floor so leads recognise the brand.
From date to day sheets
A straightforward path so marketing and booth ops stay aligned.
-
Fair brief
Venue, booth size, dates, and offer.
-
Plan
Flow map and promotion calendar.
-
Materials
Graphics and print-ready handouts.
-
Handoff
Day sheets and staff notes.
Want this calendar built for your next fair?
Browse scoped services or tell us your dates — we will plan the promotion around the floor, not the slide deck.
Browse services