A promotion plan that only covers ribbon-cutting leaves day two flat. We schedule micro-activations — short demos, timed giveaways with real stock, or buyer appointment blocks — so the team has a reason to reset the counter every few hours.
Material kits should include spare counter cards and a clear restock note. Running out of leave-behinds mid-fair is a planning failure, not a printer failure.
We hand booth leads a one-page day sheet: who owns each beat, what materials they need, and when to rotate messaging if a neighbour’s noise overwhelms the aisle.